Frequently Asked Questions

  • flüf is a web app, which means it works in your browser on any device, no download required. You can add it to your home screen for an app-like experience. A native iOS and Android app is planned for a later phase.

  • Yes. flüf is designed for multi-pet households, including dogs, cats, or a mix of both. Each pet has its own distinct profile, allowing owners to manage records, behaviour, health history, and care information in one trusted place.

  • Yes. flüf is designed to make sharing easier and more secure. Owners will be able to share relevant information with vets, carers, trainers, sitters, or family members when needed. They see what's relevant, and you stay in control of what data you share.

  • flüf is designed as an owner-first platform; sharing permissions are controlled by you. Your pet’s data is never publicly visible. You stay in control of your pet’s information.

  • A flüf lifetime pet record brings together your pet’s health, behaviour, care history, routines, and important moments in one connected place. Instead of scattered notes, apps, paperwork, and memory, flüf helps owners build a long-term picture that becomes more valuable over time.

  • Most pet trackers focus on live monitoring or isolated data points. flüf is designed around long-term context and continuity of care. It helps owners build a connected lifetime record that supports better understanding, sharing, and decision-making over time.

  • flüf is built for both dogs and cats, with a distinct profile for each pet. It is designed to support households with multiple pets, including more than one dog, more than one cat, or a mix of both, all managed in one trusted place.

  • flüf is designed to be owner-first. Owners will be able to securely share relevant parts of their pet’s profile with vets when needed. flüf is designed to make important information easier to access during appointments, emergencies, or ongoing care.

  • Pets cannot explain how they feel, which means patterns and long-term context matter enormously. Continuity of care helps owners, vets, and carers make more informed decisions by understanding what has changed over time, not just what is happening in a single moment.

  • flüf is designed to support a broad picture of your pet’s life, including health history, behaviour changes, routines, medications, appointments, care notes, documents, important events, and shared care information.

  • Keeping a clear history of symptoms, behaviour changes, routines, medications, and previous concerns can make vet appointments more productive and less stressful. flüf is designed to help owners keep important context organised and accessible when it matters most.

  • flüf is a lifetime pet intelligence platform. It creates a single, trusted record for your pet's identity, health, behaviour, and care, building context over time to support better decisions. It is designed for dogs and cats, for single-pet and multi-pet households, and for owners who believe their pet deserves to be understood as an individual.

  • The most valuable things to record are the things that help you, vets and carers understand your pet as an individual: health history and vet visits, vaccination and medication records, behaviour patterns and changes, food, diet and sensitivities, routines and activity levels, important milestones and life events, and care notes for sitters, trainers or family members.

  • Yes. One of the most important things flüf does is allow owners to build a longitudinal picture of their pet's behaviour. Changes in appetite, energy, sleep, mood or routine can be meaningful. A record that captures these patterns over time, rather than relying on memory, helps owners and vets make more informed decisions, earlier.

  • Yes. flüf allows owners to share specific information with sitters, carers, or dog walkers, feeding instructions, medical needs, emergency contacts, or any other care information relevant to them. You control exactly what they can see.

  • Yes. flüf is designed to support shared and collaborative pet care. Multiple people can be given access to a pet's profile, useful for households where more than one person is responsible for the pet's care, or where a partner, family member, or carer needs access to important information.

  • Yes. flüf is built on the principle that your pet's data belongs to you. We do not sell your data, share it with third parties without your consent, or use it for advertising. Your information is stored securely and you remain in control of it at all times.

  • flüf is currently in pre-launch. Join the waitlist to be among the first to access the platform when we go live in June 2026. The first 100 people on the waitlist will receive something a little special.

  • it is right now. Details of flüf's pricing model will be shared with waitlist members ahead of launch. We are committed to making flüf accessible and to being transparent about what our paid features include and why.

  • Get in touch at hi@flufapp.com — we read every message and will get back to you personally.